Some pieces of work that I’m proud of.
This is a photo select from a series called #INTHESEJEANS that I developed for an editorial denim brand I started, where I had influential people in the fashion industry tell me the backstory behind their favorite pair of jeans. For this project, I art-directed all of the shoots, wrote all of the on-site and social copy, and created all of the original social assets.
I helped launch Platform, Teen Vogue’s first commerce-driven Instagram partnership in collaboration with Nike. During the development stage, I had a hand in everything from creating the visual identity of the account to content ideas and the brand voice and feel.
As Teen Vogue launched its flagship Summit, I helped build the event's social presence from the ground up during its inaugural years (2016–2018). Working cross-functionally with editorial, events, talent, and creative teams, I developed and executed social marketing that generated excitement before the event, captured the energy of the experience in real time, and extended its impact well beyond the closing keynote.
For Teen Vogue's annual Acne Awards, I co-produced a how-to video with A-list makeup artists showing readers how to cover up their acne scars, with a focus on highlighting diversity. Click through to watch the video.
This is one of many original social assets that I created to promote onsite features on COOLS.com. These original assets were part of a larger brand overhaul that I spearheaded.
As part of Calvin Klein's brand advocacy team, I helped launch an influencer program designed to build authentic relationships with a diverse community of creators. I partnered with these advocates to develop social content that extended the reach of major brand moments—including Calvin Klein's Coachella activation as the official sponsor—while helping ensure the program was built with an equitable and inclusive approach from the start. A video from the Coachella activation featuring a fashion creator that I handpicked for the program, Lizbeth Hernandez, generated more than 600,000 views on IGTV (now Reels), amplifying the on-site experience for audiences around the world.
Many brands have asked me to consult on Pinterest strategy because of my expertise on the platform. Here's one of the moodboards I've curated for the platform.